Masking can be found in various media outside of comics, such as animation, picture books and video games (especially visual novels). He further argues that the juxtaposition of iconic characters with detailed backgrounds, characters, or objects can create meaning and strengthen or weaken readers' emotional and psychological connection to certain elements of the graphic narrative. McCloud argues that characters with simple but recognizable designs, which he terms "iconic" characters, allow readers to project themselves into the story by using the characters as a " mask".
Masking (or the masking effect) is a visual style used in comics, first described by American cartoonist Scott McCloud in his book Understanding Comics: The Invisible Art. American cartoonist Scott McCloud argues that readers are more likely to identify with a simply-drawn "iconic" character than a realistic-looking one.
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